OWN 101
Foundations of Homebuying
An introduction to the homebuying journey — terms, timelines, and what to expect.
Est. MMXXIV · Ownify University
The school of smart homeownership.
A free, on-demand curriculum covering every step of the homebuying journey — from mortgage basics to closing day. Learn at your own pace, taught by Ownify operators and industry experts.
12 courses Free to watch Self-paced
Course Catalog
Lectures from Ownify University
Each course is a short, focused lesson designed to demystify a key piece of the homebuying puzzle.
OWN 102
The Legal Structure
Understand the difference between holding title directly vs through a Limited Liability Company (LLC).
OWN 201
How do Bricks work
Understand how bricks are valued and transferred in the Ownify program.
OWN 202
The math of fractional ownership
Understand how the fractional ownership structure makes homeownership more affordable.
OWN 301
The Ownify Calculator
Understand how to calculate total housing cost across down payment, monthly payments, and equity gains.
OWN 302
Fractional ownership compared to rent-to-own
Understand the pitfalls of rent-to-own models and what to look out for.
OWN 303
The Purchase Option
Understand how the purchase option and fair market value work.
OWN 304
Evergreen Equity
Learn how a shared equity structure protects you from negative equity.
OWN 305
Repairs & Maintenance
Understand how repairs & maintenance work in Ownify's shared equity program.
OWN 306
Rent calculation
Understand how rent is calculated in the Ownify program.
OWN 307
How do Improvements work
Understand how you can make improvements to your home and how shared ownership treats them.
OWN 401
TedX Palo Alto
How do we help young people become homeowners?
Knowledge is the first down payment.
We add more courses all the time. Subscribe to our YouTube channel to be notified when new lectures drop.
By Frank Rohde · Founder & CEO, Ownify
Frank Rohde is Founder and CEO of Ownify, the leading fractional homeownership platform in the U.S. He also manages the Ownify Home Funds, co-investing with qualified first-time homebuyers. Prior to Ownify, Frank was CEO of Nomis Solutions, the leading mortgage-pricing engine globally. He's a 3x fintech founder and entrepreneur with deep experience in data science, machine learning, real estate, and pricing. Prior to Nomis, Frank was Vice President of Product Management at FICO — the maker of the credit score. Frank started his career at Oliver Wyman after graduating with a BS in Finance and Real Estate from The Wharton School at the University of Pennsylvania. Frank is a licensed North Carolina Realtor (NCREC 340356) and a licensed Mortgage Loan Originator (NMLS 2723220). Watch Frank's TEDx talk on how we can help young people become homeowners.