This Privacy Notice for Ownify Inc. ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
- Visit our website at https://ownify.com, or any website of ours that links to this Privacy Notice
- Use Ownify. Ownify Inc. and its related entities provide home financing, co-investment, and real estate brokerage services.
- Engage with us in other related ways, including any marketing or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at privacy@ownify.com.
Summary of key points
This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us.
Do we process any sensitive personal information? Some of the information may be considered "special" or "sensitive" in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law. Learn more about sensitive information we process.
Do we collect any information from third parties? We may collect information from public databases, marketing partners, social media platforms, and other outside sources. Learn more about information collected from other sources.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. Learn more about how we process your information.
In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties. Learn more about when and with whom we share your personal information.
How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. Learn more about how we keep your information safe.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.
How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us.
Table of contents
- What information do we collect?
- How do we process your information?
- When and with whom do we share your personal information?
- Do we use cookies and other tracking technologies?
- Do we offer artificial intelligence-based products?
- How do we handle your social logins?
- How long do we keep your information?
- How do we keep your information safe?
- Do we collect information from minors?
- What are your privacy rights?
- Controls for Do-Not-Track features
- Do United States residents have specific privacy rights?
- Do we make updates to this notice?
- How can you contact us about this notice?
- How can you review, update, or delete the data we collect from you?
1. What information do we collect?
Personal information you disclose to us
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal information provided by you. The personal information we collect may include:
- names
- phone numbers
- email addresses
- mailing addresses
- job titles
- usernames
- passwords
- contact preferences
- contact or authentication data
- billing addresses
- debit/credit card numbers
Sensitive information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:
- financial data
- credit worthiness data
- social security numbers or other government identifiers
Payment data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by Stripe and Earnnest. You may find their privacy notice link(s) here: https://stripe.com/privacy and https://earnnest.com/privacy-policy.
Social media login data. We may provide you with the option to register with us using your existing social media account details, like your Facebook, X, or other social media account. If you choose to register in this way, we will collect certain profile information about you from the social media provider, as described in the section called "How do we handle your social logins?" below.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information automatically collected
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information.
Like many businesses, we also collect information through cookies and similar technologies.
The information we collect includes:
- Log and usage data. Service-related, diagnostic, usage, and performance information our servers automatically collect.
- Device data. Information about your computer, phone, tablet, or other device you use to access the Services.
- Location data. Precise or imprecise location data; you can opt out by disabling your Location setting, though some features may not work.
Information collected from other sources
In order to enhance our ability to provide relevant marketing, offers, and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, social media platforms, and from other third parties. This information includes mailing addresses, job titles, email addresses, phone numbers, intent data, IP addresses, social media profiles, social media URLs, and custom profiles.
If you interact with us on a social media platform using your social media account (e.g., Facebook or X), we receive personal information about you from such platforms such as your name, email address, and gender.
2. How do we process your information?
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
- To facilitate account creation and authentication and otherwise manage user accounts.
- To deliver and facilitate delivery of services to the user.
- To deliver targeted advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more.
- To protect our Services, including fraud monitoring and prevention.
- To evaluate and improve our Services, products, marketing, and your experience.
- To determine the effectiveness of our marketing and promotional campaigns.
- To comply with our legal obligations.
3. When and with whom do we share your personal information?
Vendors, consultants, and other third-party service providers. We may share your data with third-party vendors, service providers, contractors, or agents ("third parties") who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information.
The categories of third parties we may share personal information with are:
- Data Analytics Services
- Payment Processors
- Credit Reporting Agencies
We also may need to share your personal information in the following situations:
- Business transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- When we use Google Maps Platform APIs. We may share your information with certain Google Maps Platform APIs (e.g., Google Maps API, Places API). Google Maps uses GPS, Wi-Fi, and cell towers to estimate your location.
- Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Notice.
- Business partners. We may share your information with our business partners to offer you certain products, services, or promotions.
4. Do we use cookies and other tracking technologies?
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising.
To the extent these online tracking technologies are deemed to be a "sale"/"sharing" under applicable US state laws, you can opt out as described below under "Do United States residents have specific privacy rights?"
Google Analytics
We may share your information with Google Analytics to track and analyze the use of the Services. The Google Analytics Advertising Features that we may use include: Remarketing with Google Analytics, Google Display Network Impressions Reporting, and Google Analytics Demographics and Interests Reporting. To opt out, visit https://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics Advertising Features through Ads Settings. Other opt-out means include http://optout.networkadvertising.org/ and http://www.networkadvertising.org/mobile-choice. For more information, visit the Google Privacy & Terms page.
5. Do we offer artificial intelligence-based products?
As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). The terms in this Privacy Notice govern your use of the AI Products within our Services.
Use of AI technologies
We provide the AI Products through third-party service providers ("AI Service Providers"), including Anthropic, OpenAI, and Perplexity. Your input, output, and personal information will be shared with and processed by these AI Service Providers.
Our AI products
Our AI Products are designed for the following functions:
- AI document generation
- AI insights
- AI automation
- AI bots
How we process your data using AI
All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties.
6. How do we handle your social logins?
Our Services offer you the ability to register and log in using your third-party social media account details (like your Facebook or X logins). The profile information we receive may vary, but will often include your name, email address, friends list, and profile picture.
We will use the information we receive only for the purposes described in this Privacy Notice. We do not control, and are not responsible for, other uses of your personal information by your third-party social media provider.
7. How long do we keep your information?
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. No purpose in this notice will require us keeping your personal information for longer than six (6) months past the termination of the user's account.
8. How do we keep your information safe?
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, no electronic transmission or storage technology can be guaranteed 100% secure.
9. Do we collect information from minors?
We do not knowingly collect, solicit data from, or market to children under 18, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18, or that you are the parent or guardian of such a minor and consent to their use. If we learn that we have collected personal information from users under 18, we will deactivate the account and take reasonable measures to promptly delete such data. Contact us at privacy@ownify.com.
10. What are your privacy rights?
Withdrawing your consent: If we are relying on your consent, you have the right to withdraw your consent at any time. You can withdraw consent by contacting us using the details in "How can you contact us about this notice?" below.
Opting out of marketing and promotional communications: You can unsubscribe at any time by clicking the unsubscribe link in our emails, replying "STOP" or "UNSUBSCRIBE" to our SMS messages, or contacting us.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties.
Account information
If you would at any time like to review or change the information in your account or terminate your account, you can log in to your account settings and update your user account. Upon request to terminate your account, we will deactivate or delete your account and information from our active databases.
Cookies and similar technologies: Most web browsers accept cookies by default. You can set your browser to remove or reject cookies, though this may affect certain features.
If you have questions or comments about your privacy rights, you may email us at privacy@ownify.com.
11. Controls for Do-Not-Track features
Most web browsers and some mobile operating systems and applications include a Do-Not-Track ("DNT") feature. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals.
California law requires us to let you know how we respond to DNT signals. Because there currently is no industry or legal standard, we do not respond to them at this time.
12. Do United States residents have specific privacy rights?
Categories of personal information we collect
The table below shows the categories of personal information we have collected in the past twelve (12) months.
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, IP address, email address, and account name | YES |
| B. Personal information as defined in the California Customer Records statute | Name, contact information, education, employment, employment history, and financial information | YES |
| C. Protected classification characteristics under state or federal law | Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data | YES |
| D. Commercial information | Transaction information, purchase history, financial details, and payment information | YES |
| E. Biometric information | Fingerprints and voiceprints | NO |
| F. Internet or other similar network activity | Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements | NO |
| G. Geolocation data | Device location | NO |
| H. Audio, electronic, sensory, or similar information | Images and audio, video, or call recordings created in connection with our business activities | NO |
| I. Professional or employment-related information | Business contact details to provide Services at a business level; job title, work history, and professional qualifications if you apply for a job with us | YES |
| J. Education information | Student records and directory information | NO |
| K. Inferences drawn from collected personal information | Profile or summary about an individual's preferences and characteristics | NO |
| L. Sensitive personal information | Financial information including account access details and social security numbers | YES |
We will use and retain the collected personal information as needed to provide the Services or for:
- Category A — 1 year
- Category B — 1 year
- Category C — 1 year
- Category D — 1 year
- Category I — As long as the user has an account with us
- Category L — As long as the user has an account with us
Your rights
You have rights under certain US state data protection laws. These rights include:
- Right to know whether or not we are processing your personal data
- Right to access your personal data
- Right to correct inaccuracies in your personal data
- Right to request the deletion of your personal data
- Right to obtain a copy of the personal data you previously shared with us
- Right to non-discrimination for exercising your rights
- Right to opt out of the processing of your personal data for targeted advertising, the sale of personal data, or profiling
How to exercise your rights
To exercise these rights, you can contact us by submitting a data subject access request, by emailing us at info@ownify.com, or by referring to the contact details at the bottom of this document.
You can opt out from the selling of your personal information, targeted advertising, or profiling by disabling cookies in Cookie Preference Settings.
13. Do we make updates to this notice?
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice.
14. How can you contact us about this notice?
If you have questions or comments about this notice, you may email us at privacy@ownify.com or contact us by post at:
Ownify Inc.
548 Market St, #25841
San Francisco, CA 94104
United States
15. How can you review, update, or delete the data we collect from you?
Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. To request to review, update, or delete your personal information, please fill out and submit a data subject access request.