---
title: "Cookie Policy — Ownify"
url: https://ownify.com/legal/consent
description: "How Ownify Inc. uses cookies, pixels, and similar tracking technologies on ownify.com — and how you can review or change your consent at any time."
lang: en
---

We use essential cookies to make our site work. With your consent, we may also use non-essential cookies to improve user experience and analyze website traffic. By clicking “Accept,” you agree to our website's cookie use as described in our Cookie Policy. You can change your cookie settings at any time by clicking “Preferences .”

Legal

# Cookie Policy

Last updated April 22, 2026

This Cookie Policy explains how **Ownify Inc.** ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at https://ownify.com (https://ownify.com/?__hstc=53035703.6d469279a6171dea86b2a477e8ac55ef.1790904778338.1790904778338.1790904778338.1&__hssc=53035703.1.1790904778338&__hsfp=db6f97402a522a9928e06e56b25223ff) ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

## What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Ownify Inc.) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

## Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

## How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Preference Center. The Cookie Preference Center allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Preference Center can be found in the notification banner and on our Website. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

The specific types of first- and third-party cookies served through our Website and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Online Properties you visit).

### Essential website cookies

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.

Name: `__cf_bm`

Purpose: Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.

Provider: .lovable.app

Service: CloudFlare

Type: server_cookie

Expires in: 1801

Name: `__cf_bm`

Provider: .supabase.co

Service: CloudFlare

Type: server_cookie

Expires in: 1801

Name: `__cf_bm`

Provider: .apollo.io

Service: CloudFlare

Type: server_cookie

Expires in: 1800

Name: `__cf_bm`

Provider: .linkedin.com

Service: CloudFlare

Type: server_cookie

Expires in: 1800

Name: `__cf_bm`

Provider: .hubspot.com

Service: CloudFlare

Type: http_cookie

Expires in: 1799

### Performance and functionality cookies

These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

Name: `MR`

Purpose: This cookie is used by Microsoft to reset or refresh the MUID cookie.

Provider: .c.bing.com

Service: Microsoft

Type: server_cookie

Expires in: 604800

Name: `_cfuvid`

Purpose: This cookie is set by Cloudflare to enhance security and performance. It helps identify trusted web traffic and ensures a secure browsing experience for users.

Provider: .hubspot.com

Service: Cloudflare

Type: server_cookie

Expires in: session

Name: `MR`

Provider: .c.clarity.ms

Service: Microsoft

Type: server_cookie

Expires in: 604800

### Analytics and customization cookies

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.

Name: `_ga`

Purpose: Records a particular ID used to come up with data about website usage by the user.

Provider: .ownify.com

Service: Google Analytics

Type: http_cookie

Expires in: 34559996

Name: `_clsk`

Purpose: Connects multiple page views by a user into a single Clarity session recording.

Provider: .ownify.com

Service: Microsoft Clarity

Type: http_cookie

Expires in: 86398

Name: `__hssc`

Purpose: This cookie keeps track of sessions.

Provider: .ownify.com

Service: HubSpot

Type: http_cookie

Expires in: 1798

Name: `s7`

Purpose: Gather data regarding site usage and user behavior on the website.

Provider: .linkedin.com

Service: Adobe Analytics

Type: server_cookie

Expires in: 7776000

Name: `11004971182`

Provider: www.google.com

Type: pixel_tracker

Expires in: —

## Manage your preferences

You can update your cookie choices at any time using the Cookie Preference Center.

- Hi, I'm Owen. I can build a personalized homeownership plan for you here: https://ownify.com/myplan

## Structured data

```json
[
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://ownify.com/#organization",
    "name": "Ownify",
    "alternateName": "Ownify Homeownership",
    "url": "https://ownify.com/",
    "logo": "https://ownify.com/logo.png",
    "description": "Ownify is a fractional homeownership platform that helps first-time homebuyers buy a real home with as little as 2% down by partnering with long-term capital investors. Active in Colorado and North Carolina.",
    "foundingDate": "2022-01-01",
    "founder": {
      "@type": "Person",
      "@id": "https://ownify.com/about/frank-rohde#person"
    },
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "548 Market Street #25841",
      "addressLocality": "San Francisco",
      "addressRegion": "CA",
      "postalCode": "94104",
      "addressCountry": "US"
    },
    "areaServed": [
      {
        "@type": "State",
        "name": "Colorado"
      },
      {
        "@type": "State",
        "name": "North Carolina"
      }
    ],
    "sameAs": [
      "https://www.linkedin.com/company/ownify",
      "https://x.com/ownifyhome",
      "https://www.facebook.com/ownifyhome",
      "https://www.instagram.com/ownifyhome",
      "https://www.youtube.com/@ownify"
    ],
    "contactPoint": {
      "@type": "ContactPoint",
      "contactType": "customer support",
      "url": "https://ownify.com/contact",
      "email": "info@ownify.com",
      "areaServed": [
        "US-CO",
        "US-NC"
      ],
      "availableLanguage": "English"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "@id": "https://ownify.com/#website",
    "url": "https://ownify.com/",
    "name": "Ownify",
    "publisher": {
      "@id": "https://ownify.com/#organization"
    },
    "inLanguage": "en-US"
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Home",
        "item": "https://ownify.com/"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": "Legal",
        "item": "https://ownify.com/legal"
      },
      {
        "@type": "ListItem",
        "position": 3,
        "name": "Consent",
        "item": "https://ownify.com/legal/consent"
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://ownify.com/#organization",
    "name": "Ownify",
    "alternateName": "Ownify Homeownership",
    "url": "https://ownify.com/",
    "logo": "https://ownify.com/logo.png",
    "description": "Ownify is a fractional homeownership platform that helps first-time homebuyers buy a real home with as little as 2% down by partnering with long-term capital investors. Active in Colorado and North Carolina.",
    "foundingDate": "2022-01-01",
    "founder": {
      "@type": "Person",
      "@id": "https://ownify.com/about/frank-rohde#person"
    },
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "548 Market Street #25841",
      "addressLocality": "San Francisco",
      "addressRegion": "CA",
      "postalCode": "94104",
      "addressCountry": "US"
    },
    "areaServed": [
      {
        "@type": "State",
        "name": "Colorado"
      },
      {
        "@type": "State",
        "name": "North Carolina"
      }
    ],
    "sameAs": [
      "https://www.linkedin.com/company/ownify",
      "https://x.com/ownifyhome",
      "https://www.facebook.com/ownifyhome",
      "https://www.instagram.com/ownifyhome",
      "https://www.youtube.com/@ownify"
    ],
    "contactPoint": {
      "@type": "ContactPoint",
      "contactType": "customer support",
      "url": "https://ownify.com/contact",
      "email": "info@ownify.com",
      "areaServed": [
        "US-CO",
        "US-NC"
      ],
      "availableLanguage": "English"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "@id": "https://ownify.com/#website",
    "url": "https://ownify.com/",
    "name": "Ownify",
    "publisher": {
      "@id": "https://ownify.com/#organization"
    },
    "inLanguage": "en-US"
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Home",
        "item": "https://ownify.com/"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": "Legal",
        "item": "https://ownify.com/legal"
      },
      {
        "@type": "ListItem",
        "position": 3,
        "name": "Consent",
        "item": "https://ownify.com/legal/consent"
      }
    ]
  }
]
```