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    Ownify
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    About us

    Homeownership reimagined - by us

    We saw how hard it was for homebuyers to navigate a system stacked against them. That's why we started Ownify™ — reimagining the path to homeownership to make it achievable for you.

    Our story

    Why we built Ownify

    Rising home prices, increasing mortgage rates, high down payments and student debt make buying your first home harder than ever. The truth is, Ownify exists because we were part of the problem.

    We met while working in the real estate and mortgage industries. We were focused on the corporate bottom line. Frank built mortgage-pricing software, Ben had run a mortgage lender and was buying hundreds of homes every month for a rent-to-own company. We saw how hard it was for homebuyers to navigate a system stacked against them. That's why we started Ownify™ — reimagining the path to homeownership to make it achievable for you.

    Our team

    The people behind Ownify

    Frank Rohde

    Frank Rohde

    CEO & Co-Founder

    Ben Herold

    Ben Herold

    COO & Co-Founder

    Allie O'Shea

    Allie O'Shea

    VP, Product & Marketing

    Steven Norris

    Steven Norris

    VP, Growth & Development

    Sam Lin

    Sam Lin

    VP, Finance

    The Ownify promise

    What you can count on from us

    We care for our Ownis

    Buying your first home can be overwhelming. We get that. We're here to partner with you on the journey, every step of the way. We have your back, no matter what happens. And yes, we'd like to call you "Owni"…

    No surprises

    Fractional ownership is new. You're going to ask a lot of questions. That's ok. We're not going to replace a 90-year old mortgage product overnight. But we will work tirelessly to educate our customers, partners, and investors so you know exactly what you'll get. So go ahead and ask.

    Butter the edge

    We want to deliver an incredible product and customer experience, every step of the way, to our Ownis and investors. We're thoughtful and intentional. We pay attention to detail and we're proud of that.

    We think big

    Fulfilling the dream of home ownership is a generational challenge. The rewards are immeasurable — from the smile of a child playing in their garden, to the revitalization of neighborhoods, and the financial returns to investors in our homes. We thrive on the hard work and persistence to leave the world a better place.

    Better together

    We're committed to Fair Housing as one of our core values. And we strive to create an environment where everyone feels valued, respected, and empowered to do their best work regardless of the qualities by which we may define ourselves.

    Advisory board

    Guiding our journey

    Eric Carlborg

    Eric Carlborg

    Seed Investor

    GP, Lobby Capital

    Doug Brien

    Doug Brien

    Advisor

    CEO, Roofstock

    Amir Sufi

    Amir Sufi

    Advisor

    Professor of Economics & Finance, Chicago Booth

    Josh Frieman

    Josh Frieman

    Advisor

    CFO, Prime Group

    Kevin Moss

    Kevin Moss

    Advisor

    SoFi, Wells Fargo

    Our investors

    Backed by smart venture capital

    Lobby Capital logoFortified Ventures logoGaingels logoSocially Financed logoUnwritten Capital logo

    Testimonials

    What Ownis and agents are saying

    Skylar

    "Ownify really gave us this chance to get into our first home when we felt like maybe we wouldn't have been able to […] It just feels so good to be in our home."

    — Skylar, Owni
    George

    "The last few days have been the best. I celebrated 26 years of life, bought a house (thank you Ownify) and shared a 1 year anniversary with my wife. I couldn't be more blessed and absolutely stoked!!!"

    — George, Owni
    Marianne Mansour

    "Ownify made this such an easy experience: We had a multiple offer situation, all the paperwork had to be completed on a Sunday deadline. The cash offer and quick closing ultimately won the deal…"

    — Marianne Mansour, REALTOR®
    Evan

    "For the last five years, the down payment just got more, and more […] Ownify comes along, really advocates for you, inspects the home, and with a cash offer, really gets you the best deal."

    — Evan, Owni
    Zac

    "We've worked with several of the Ownify team members. The communication, the accommodations, whatever it takes — they've been great."

    — Zac, Owni
    Jen

    "They came in, looked at the house, and we were closing with Ownify within two weeks […] They have been really great."

    — Jen, Owni
    Trevor Burris

    "For first-time homebuyers, Ownify is an absolute game changer. It helps them get into homeownership for the first time, at a low cost, and in a safe way."

    — Trevor Burris, REALTOR®
    Elise Helton

    "Working with Ownify was an incredibly smooth transaction. Every time I had a question, Ownify would respond immediately. It allowed us to get our offer in quickly and competitively."

    — Elise Helton, REALTOR®

    Get involved

    Three ways to be part of Ownify